About FROG®
A Pioneer in Water Care Innovation
We make recreational water care easier, smarter and more enjoyable for homeowners, as well as the professionals who serve them.
FROG offers complete pool, hot tub and swim spa water care — including sanitizing and maintenance products. Our patented FROG Sanitizing Minerals® kill bacteria with a significantly reduced amount of chlorine or bromine. The result is our signature Fresh Mineral Water®∞, water that’s gentler on skin and easier on swimsuits and surfaces — without the strong chemical smell of traditional pool and hot care.
We believe people should spend more time enjoying their water and less time maintaining it. That’s why we design solutions that simplify water care, reduce chemical use and deliver more consistent results — that you can see, feel and smell.
Our approach is guided by three principles:
Simplify the complicated.
We remove the guesswork from water care, making maintenance easier and more approachable.
Reduce chemical use.
Through our patented mineral technology, our sanitizing systems use significantly less chemicals while delivering reliable, consistent results and truly luxurious water.
Take a complete-system approach.
We develop solutions that work together to create a better experience, from sanitizing systems and water balancing products to ongoing maintenance solutions.
We continue to develop smarter solutions that help create cleaner, more comfortable water. The result is a simpler, more enjoyable experience, so people can focus on what matters most: relaxing, improving wellness and creating lasting memories.
About Parent Company, King Technology, Inc.
King Technology, maker of FROG Products, is a third-generation, family-owned leader in water care innovation. Since day one, the purpose has been simple: Enrich Lives Daily. Founded in 1978 and headquartered in Minnetonka, Minnesota, King Technology develops patented pool, hot tub and swim spa solutions designed to make water maintenance easier while helping consumers enjoy cleaner, clearer and more comfortable water. Learn more at kingtechnology.com.
∞ Cleaner, Clearer and Softer water for pools, hot tubs and swim spas
Awards + Recognition
FROG Algae Blocker 4Pro®
Voted “Most Innovative Product for Service Professionals” 2024 International Pool Spa Patio Expo
FROG Balancing Basics® Kit
Won the 2025 Innovative Product Showcase Award at Pool Spa Patio Expo
Pool Solutions Pool Pods
Recognized as a 2025 Top 50 product by Pool and Spa News
FROG Phosphate Remover 4Pro®
Aquatics International 2026 MVP Winner
Innovating Today for a Better Tomorrow
Sustainability has always been part of how we think, innovate and lead. From introducing the industry’s first prefilled pool and spa cartridges to creating FROG® products that use up to 75% less chlorine,* we’re committed to delivering solutions that are better for people and the planet.
Often considered too difficult or expensive to recycle, spa cartridges generally end up in the landfill. We partnered with the award-winning TerraCycle®, a global company known for recycling the unrecyclable, to change that. Because at FROG, we believe the benefits of recycling are worth the cost.
Together, we created a first-of-its-kind recycling program that gives used spa cartridges a second life. Instead of ending up in landfills, returned cartridges are collected, cleaned and transformed into raw materials used to make products like outdoor furniture and decking.
By helping reduce waste and supporting a more circular economy, we’re making it easier for retailers, consumers and our industry to be part of a more sustainable future. Because “Enriching Lives Daily” means caring not only for the water you enjoy today, but also for the world we’ll leave behind tomorrow.
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